Opens with lemon, bergamot, and orange: clean and precise, nothing wasted in the opening. This isn’t a citrus fragrance that shouts. It’s one that arrives with intention. Ginger and cinnamon move in through the heart, adding a warmth that gives the freshness some weight. Then the ambroxan base settles in, that clean, skin-close warmth that makes the fragrance feel less like something you’re wearing and more like something you simply are. Chosen doesn’t announce itself. It reveals itself.
1 / 5- Pure Oil
- Up to 4 Months
- Alcohol-Free
- Skin-Safe
Chosen
Drawn from the same world as Louis Vuitton Imagination
$38.00
Smells like the $400 icon. It’s $38.00, and it lasts up to four months.
For the man building a life most people only daydream about.
- Lasts up to 4 months
- Alcohol-free oil
- 30-day guarantee
- Free US shipping over $50
Build your collection: any three bottles, $88 at checkout.
30-Day Money-Back Guarantee. Love it or send it back. Free US shipping over $50.
30-day money-back guarantee
Small-batch, made to order
Alcohol-free & skin-safe
Free US shipping over $50
Concentrated
Use less, hit harder. Oil carries more scent per pass than any spray, and it bonds to skin instead of drifting off it.
Lasts months
One 10ml bottle runs up to four months of daily wear. The spray equivalent is gone in weeks.
Goes anywhere
Roll it on at your pulse points. No mist, no overspray, nothing to declare at security.
The notes
TopLemon · Bergamot · Orange
HeartNeroli · Ginger · Ceylon Cinnamon
BaseBlack Tea · Ambroxan · Incense · Guaiac Wood
The tale
How to wear it
Less than you think
One or two passes: wrists, neck, behind the ears. You'll stop noticing it long before others do.
To warm skin
Pulse points lift the scent and carry it through the day. Roll it straight onto skin, not over clothing.
Never rub
Let it absorb on its own. Rubbing your wrists together flattens the opening and shortens the wear.
Same caliber. A fraction of the price.
| UBORA | Louis Vuitton Imagination | |
|---|---|---|
| The scent | The same accord, built to sit beside it | The original |
| Longevity | Up to 4 months per bottle | Weeks per bottle |
| Format | Concentrated roll-on oil | Alcohol spray |
| Price | $38.00 | $400 |
| The feeling | You figured out something others haven't | You paid for the label |
From our founding testers
“Clean citrus that does not vanish in an hour. The dry-down feels like warm skin, not cologne.”
Noah B.
“My barber asked what I was wearing. He never asks anyone.”
Chris D.
“Quieter than I expected at first, then someone leaned in and noticed. That kind of scent.”
Andre W.
Why UBORA exists
For years, the fragrances I admired came with a price tag that put them out of reach. The best compliment I ever got wasn’t about my title or my clothes, it was “you smell amazing.” UBORA exists so that feeling doesn’t require a savings plan.
Questions, answered
How close does it smell to Louis Vuitton Imagination?
It follows the same accord, built to sit right next to Louis Vuitton Imagination. On skin, the character reads the same, for the person who knows exactly what it is and isn't paying designer prices to wear it.
How long does it last on my skin?
As a concentrated oil applied directly to skin, it projects through the first several hours then settles into a close, warm finish that carries through the day. The bottle itself runs up to four months with daily use.
Why roll-on instead of spray?
Oil bonds to skin in a way alcohol sprays don't. You use less, lose less to the air, and get a more consistent wear all day. It also fits in a pocket and rides through airport security without a second look.
What if it isn't for me?
Wear it for thirty days. If it isn't yours, send it back and we'll make it right. Scent is personal. We don't want a bottle sitting unloved on your shelf.
Wear it for a month. If it isn’t yours, send it back, no fuss. Your signature should feel like it was always going to be yours, or not at all.
Complete your collection
What people say
Unpaid impressions from our founding testers. A verified customer rating appears here once real orders ship.
Clean citrus that does not vanish in an hour. The dry-down feels like warm skin, not cologne.
My barber asked what I was wearing. He never asks anyone.
Quieter than I expected at first, then someone leaned in and noticed. That kind of scent.
The ginger and tea note combination is unlike anything at the counter.
Subtle enough for the office, interesting enough for after.
It reads expensive. Nobody guesses the price and I have stopped correcting them.