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01 / 07Drawn from the same world as Louis Vuitton Imagination
$38
Smells like the $360 icon. It’s $38.00, and it lasts up to four months.**Up to 4 months with light daily wear; closer to 3 with heavier use.
For the man building a life most people only daydream about.
The scent
How Chosen moves from the first pass to the end of the day.
Act I · First minutes
Lemon · Bergamot · Orange
Lemon, bergamot and orange. Clean and precise, nothing wasted.
Act II · A few hours in
Neroli · Ginger · Ceylon Cinnamon
Ginger and cinnamon give the freshness some weight.
Act III · Late in the day
Black Tea · Ambroxan · Incense · Guaiac Wood
Ambroxan settles in, and it stops feeling like something you're wearing.
Chosen doesn't announce itself. It reveals itself.
Opens with lemon, bergamot, and orange: clean and precise, nothing wasted in the opening. This isn’t a citrus fragrance that shouts. It’s one that arrives with intention. Ginger and cinnamon move in through the heart, adding a warmth that gives the freshness some weight. Then the ambroxan base settles in, that clean, skin-close warmth that makes the fragrance feel less like something you’re wearing and more like something you simply are. Chosen doesn’t announce itself. It reveals itself.
Ingredients: Fragrance (Parfum), Dipropylene Glycol.
The difference
| Compared | UBORA Chosen | Louis Vuitton Imagination |
|---|---|---|
| The scent | The same accord, built to sit beside it | The original |
| Price | $38.00 | $360 · 100 ml spray |
| Format | Concentrated roll-on oil, no alcohol | Alcohol-based spray |
| Travels | Pocket-size, no spray, carry-on friendly | Full-size glass spray bottle |
| The feeling | You figured out something others haven't | You paid for the label |
*Up to 4 months with light daily wear; closer to 3 with heavier use.
The format
A closer way to wear fragrance, built for the way you move.
Use less, hit harder. Oil sits on skin instead of evaporating off it, so one or two passes carry the day.
One bottle runs up to four months of daily wear.* A spray bottle this size would be gone in weeks.
Roll it on at your pulse points. No mist, no overspray, nothing to declare at security.
The ritual
A little at the pulse points is enough.
Behind the earLower neckChestInner wristOne or two passes: behind the ears, the lower neck, the wrists. You'll stop noticing it long before others do.
Pulse points lift the scent and carry it through the day. Roll it onto skin, and let your clothes pick it up from there.
Body heat helps the scent open up, and once it's absorbed, it can naturally carry onto your clothes.
Wear it for a month. If it isn’t yours, tell us and we’ll refund you. Keep the bottle. Your signature should feel like it was always going to be yours, or not at all.
The details live on our returns page.
Good to know
Why UBORA exists
For years, the fragrances I admired came with a price tag that put them out of reach. The best compliment I ever got wasn’t about my title or my clothes, it was “you smell amazing.” UBORA exists so that feeling doesn’t require a savings plan.
James · Founder
More of the collection
Add two more and all three are $88.
