
Act I · First minutes
The opening
Red Currant · Lychee
Red currant and lychee: juicy, bright, a little mischievous.
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01 / 07Drawn from the same world as Carolina Herrera Very Good Girl
$38
Smells like the $184 icon. It’s $38.00, and it lasts up to four months.**Up to 4 months with light daily wear; closer to 3 with heavier use.
Soft energy with dangerous levels of attraction.
The scent
How Desired moves from the first pass to the end of the day.

Act I · First minutes
Red Currant · Lychee
Red currant and lychee: juicy, bright, a little mischievous.

Act II · A few hours in
Rose · Lily
The rose arrives with a thread of lily, and the sweetness gets serious.

Act III · Late in the day
Bourbon Vanilla · Vetiver
Bourbon vanilla, grounded by vetiver so it never tips into candy.
The dry-down you keep lifting your wrist to catch.
Opens with red currant and lychee: juicy, bright, and a little mischievous. It doesn’t ease you in. It flirts from the first moment. Then the rose arrives with a soft thread of lily, turning all that sweetness into something with real intention. This isn’t a shy rose. It knows exactly what it’s doing. The base settles into bourbon vanilla, grounded by earthy vetiver so it never tips into candy. Warm and close to skin, it’s the kind of dry-down you keep lifting your wrist to catch.
Ingredients: Fragrance (Parfum), Dipropylene Glycol.
The difference
| Compared | UBORA Desired | Carolina Herrera Very Good Girl |
|---|---|---|
| The scent | The same accord, built to sit beside it | The original |
| Price | $38.00 | $184 · 80 ml spray |
| Format | Concentrated roll-on oil, no alcohol | Alcohol-based spray |
| Travels | Pocket-size, no spray, carry-on friendly | Full-size glass spray bottle |
| The feeling | You figured out something others haven't | You paid for the label |
*Up to 4 months with light daily wear; closer to 3 with heavier use.
The format
A closer way to wear fragrance, built for the way you move.

Use less, hit harder. Oil sits on skin instead of evaporating off it, so one or two passes carry the day.
One bottle runs up to four months of daily wear.* A spray bottle this size would be gone in weeks.

Roll it on at your pulse points. No mist, no overspray, nothing to declare at security.
The ritual
A little at the pulse points is enough.
Behind the earLower neckChestInner wristOne or two passes: behind the ears, the lower neck, the wrists. You'll stop noticing it long before others do.
Pulse points lift the scent and carry it through the day. Roll it onto skin, and let your clothes pick it up from there.
Body heat helps the scent open up, and once it's absorbed, it can naturally carry onto your clothes.

Wear it for a month. If it isn’t yours, tell us and we’ll refund you. Keep the bottle. Your signature should feel like it was always going to be yours, or not at all.
The details live on our returns page.
Good to know

Why UBORA exists
For years, the fragrances I admired came with a price tag that put them out of reach. The best compliment I ever got wasn’t about my title or my clothes, it was “you smell amazing.” UBORA exists so that feeling doesn’t require a savings plan.
James · Founder
More of the collection
Add two more and all three are $88.