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01 / 07Drawn from the same world as Maison Francis Kurkdjian Baccarat Rouge 540
$38
Smells like the $360 icon. It’s $38.00, and it lasts up to four months.**Up to 4 months with light daily wear; closer to 3 with heavier use.
The scent people remember you by.
The scent
How Attraction moves from the first pass to the end of the day.
Act I · First minutes
Jasmine · Saffron
Jasmine and saffron. Warm, a little exotic, immediately present.
Act II · A few hours in
Amberwood · Ambergris
Amberwood and ambergris deepen it: airy, glowing, and warm on skin.
Act III · Late in the day
Fir Resin · Cedarwood
Cedar and fir resin ground the warmth and carry it through the day.
People lean in to ask what it is.
Opens with jasmine and saffron: warm, slightly exotic, immediately present. There’s a sweetness to it from the first moment, but it’s not sugary. It’s more like heat coming off skin, something body-temperature and alive. The amberwood accord deepens everything through the heart, adding a soft resinous quality that makes Attraction feel less like a fragrance and more like a field around you. Cedar and fir resin close it out, grounding the warmth in something cleaner, extending the wear. People will notice.
Ingredients: Fragrance (Parfum), Dipropylene Glycol.
The difference
| Compared | UBORA Attraction | Maison Francis Kurkdjian Baccarat Rouge 540 |
|---|---|---|
| The scent | The same accord, built to sit beside it | The original |
| Price | $38.00 | $360 · 70 ml spray |
| Format | Concentrated roll-on oil, no alcohol | Alcohol-based spray |
| Travels | Pocket-size, no spray, carry-on friendly | Full-size glass spray bottle |
| The feeling | You figured out something others haven't | You paid for the label |
*Up to 4 months with light daily wear; closer to 3 with heavier use.
The format
A closer way to wear fragrance, built for the way you move.
Use less, hit harder. Oil sits on skin instead of evaporating off it, so one or two passes carry the day.
One bottle runs up to four months of daily wear.* A spray bottle this size would be gone in weeks.
Roll it on at your pulse points. No mist, no overspray, nothing to declare at security.
The ritual
A little at the pulse points is enough.
Behind the earLower neckChestInner wristOne or two passes: behind the ears, the lower neck, the wrists. You'll stop noticing it long before others do.
Pulse points lift the scent and carry it through the day. Roll it onto skin, and let your clothes pick it up from there.
Body heat helps the scent open up, and once it's absorbed, it can naturally carry onto your clothes.
Wear it for a month. If it isn’t yours, tell us and we’ll refund you. Keep the bottle. Your signature should feel like it was always going to be yours, or not at all.
The details live on our returns page.
Good to know
Why UBORA exists
For years, the fragrances I admired came with a price tag that put them out of reach. The best compliment I ever got wasn’t about my title or my clothes, it was “you smell amazing.” UBORA exists so that feeling doesn’t require a savings plan.
James · Founder
More of the collection
Add two more and all three are $88.
