Opens with jasmine and saffron: warm, slightly exotic, immediately present. There’s a sweetness to it from the first moment, but it’s not sugary. It’s more like heat coming off skin, something body-temperature and alive. The amberwood accord deepens everything through the heart, adding a soft resinous quality that makes Attraction feel less like a fragrance and more like a field around you. Cedar and fir resin close it out, grounding the warmth in something cleaner, extending the wear. The sillage is real. People will notice.
1 / 5- Pure Oil
- Up to 4 Months
- Alcohol-Free
- Skin-Safe
Attraction
Drawn from the same world as Baccarat Rouge 540
$38.00
Smells like the $325 icon. It’s $38.00, and it lasts up to four months.
The scent people remember you by.
- Lasts up to 4 months
- Alcohol-free oil
- 30-day guarantee
- Free US shipping over $50
Build your collection: any three bottles, $88 at checkout.
30-Day Money-Back Guarantee. Love it or send it back. Free US shipping over $50.
30-day money-back guarantee
Small-batch, made to order
Alcohol-free & skin-safe
Free US shipping over $50
Concentrated
Use less, hit harder. Oil carries more scent per pass than any spray, and it bonds to skin instead of drifting off it.
Lasts months
One 10ml bottle runs up to four months of daily wear. The spray equivalent is gone in weeks.
Goes anywhere
Roll it on at your pulse points. No mist, no overspray, nothing to declare at security.
The notes
TopJasmine · Saffron
HeartAmberwood · Ambergris
BaseFir Resin · Cedarwood
The tale
How to wear it
Less than you think
One or two passes: wrists, neck, behind the ears. You'll stop noticing it long before others do.
To warm skin
Pulse points lift the scent and carry it through the day. Roll it straight onto skin, not over clothing.
Never rub
Let it absorb on its own. Rubbing your wrists together flattens the opening and shortens the wear.
Same caliber. A fraction of the price.
| UBORA | Baccarat Rouge 540 | |
|---|---|---|
| The scent | The same accord, built to sit beside it | The original |
| Longevity | Up to 4 months per bottle | Weeks per bottle |
| Format | Concentrated roll-on oil | Alcohol spray |
| Price | $38.00 | $325 |
| The feeling | You figured out something others haven't | You paid for the label |
From our founding testers
“Warm, glowing, impossible to place. Everyone thinks they know it and nobody does.”
Devin K.
“The sillage is real. I left a room and came back to questions.”
Priya S.
“Jasmine and saffron that sit like heat coming off skin. Ridiculous in the best way.”
Tyler G.
Why UBORA exists
For years, the fragrances I admired came with a price tag that put them out of reach. The best compliment I ever got wasn’t about my title or my clothes, it was “you smell amazing.” UBORA exists so that feeling doesn’t require a savings plan.
Questions, answered
How close does it smell to Baccarat Rouge 540?
It follows the same accord, built to sit right next to Baccarat Rouge 540. On skin, the character reads the same, for the person who knows exactly what it is and isn't paying designer prices to wear it.
How long does it last on my skin?
As a concentrated oil applied directly to skin, it projects through the first several hours then settles into a close, warm finish that carries through the day. The bottle itself runs up to four months with daily use.
Why roll-on instead of spray?
Oil bonds to skin in a way alcohol sprays don't. You use less, lose less to the air, and get a more consistent wear all day. It also fits in a pocket and rides through airport security without a second look.
What if it isn't for me?
Wear it for thirty days. If it isn't yours, send it back and we'll make it right. Scent is personal. We don't want a bottle sitting unloved on your shelf.
Wear it for a month. If it isn’t yours, send it back, no fuss. Your signature should feel like it was always going to be yours, or not at all.
Complete your collection
What people say
Unpaid impressions from our founding testers. A verified customer rating appears here once real orders ship.
Warm, glowing, impossible to place. Everyone thinks they know it and nobody does.
The sillage is real. I left a room and came back to questions.
Jasmine and saffron that sit like heat coming off skin. Ridiculous in the best way.
On my skin it leans sweet for the first hour, then settles into that famous amber glow.
This is the one that gets me stopped by strangers.
Wore it on a first date. There was a second date.